In order to manage its right-of-way in a thoughtful manner which balances the need to accommodate new and evolving technologies with the preservation of the natural and aesthetic environment of the city while complying with the requirements of state and federal law, the city of Stanwood has adopted this process for the deployment of small cell and microcell technology. Service providers who seek to utilize the public right-of-way for small cell deployment in order to provide wireless communication, data transmission or other related services to the citizens of the city must have a valid franchise to provide the specific service seeking to utilize the right-of-way and a small cell permit to deploy the technology. Entities with franchises who wish to utilize a small cell deployment to upgrade or expand their existing services shall utilize the processes set forth in this chapter and through implementing small cell permits to deploy their technology and obtain design approval of specific installations. The small cell permit process administers deployment under the franchise. An entity without a franchise shall apply for a franchise and adjunct small cell permit which shall be processed concurrently as one master permit within the meaning of RCW 35.99.010(3) and 35.99.030.