(1) Balance the right of individuals to identify their businesses and convey their messages and the right of the public to be protected against the unrestricted proliferation of signs;

(2) Further the objectives of the comprehensive plan;

(3) Protect the public health, safety, and welfare;

(4) Reduce traffic hazards;

(5) Facilitate the creation of an attractive and harmonious community;

(6) Protect property values;

(7) Promote economic development; and

(8) Preserve the right of free speech exercised through the use of signs containing noncommercial messages. (Ord. 1440 § 5, 2017; Ord. 1262 § 1, 2010).